Portfolio / Social Campaigns
Iceland & the Galápagos
Kent State University, College of Arts & Sciences | Instagram, Facebook, X
Two concurrent two-week education abroad programs, each generating daily content that needed to feel cohesive, academically grounded, and engaging to a student audience. I developed the full content calendar, curated and edited incoming submissions, wrote captions, and designed supporting graphics for both programs simultaneously.
The teaser carousel introduced both destinations and set visual tone before either trip began.
Carousels consistently drove the strongest engagement across the campaign.
AI-assisted caption writing was a deliberate part of the strategy, blending real-time content with independent location research to reinforce the programs’ academic positioning.
The campaign reached 106,128 impressions and 3,067 engagements. High-performing assets were shared with Kent State’s social team for use in compilation videos.
Voodoo Ranger Halloween
New Belgium Brewing, Midwest | Instagram
New Belgium’s “Render Me This” campaign invited regional artists to create an original Halloween illustration of the VooDoo Ranger character and document the process through feed posts, stories, a live drawing session, and a channel takeover. The concept I pitched: VooDoo gets invited to my annual Halloween party and shows up dressed as Glenn Danzig.
The series opened with the first step of the illustration process (research), ending with a tease that a conversation with VooDoo was coming.
The text conversation introduced the concept — VooDoo gets invited to the annual Halloween party and leaves his RSVP ambiguous.
The Monster Jamz takeover of New Belgium Midwest’s channel opened with a branded intro graphic.
Music-themed Halloween trivia paired spooky pop culture with filtered OSC musician portraits, driving participation through the channel’s story features.
Grammy’s Watch Party
Only Steph Creations | Instagram, In-Person
An Instagram story series leading up to the Grammy Awards where followers predicted winners across major categories through a series of polls, with the highest scorer winning a prize. The campaign was supported by an in-person event at Akron’s Northside Marketplace with local business prize donations.
Event promotion balanced the Grammys’ visual language with the OSC brand identity.
A separate graphic promoted the online prediction contest, extending the campaign beyond the physical event.
Each story in the series was its own category poll, giving followers a structured way to engage with the broadcast leading up to the ceremony.
Limited edition gold illustrations were created specifically for the occasion.